Social media marketing (SMM) is a dynamic form of internet marketing that leverages social media platforms as powerful marketing tools. These platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Pinterest, offer brands unprecedented opportunities to engage with their target audience in meaningful ways.
In summary, social media marketing is a versatile and indispensable component of a comprehensive digital marketing strategy. By harnessing the power of social media platforms, brands can build awareness, drive engagement, increase sales, and ultimately achieve their business objectives in today's interconnected digital landscape.